There are three things that are important to me, when it comes to my nails.
1. The color has to be on point with the season, my outfit, or my mood.
2. Long wearing and chip resistant.
3. Likely the most important, not damaging to my nails.
Essie is always offering its customers new and creative collections. Not only are the new shades on point with each new season and collection, but they also have a timeless quality. Why else would past season, and popular sold out shades be selling on eBay for 10+ times retail?! You know a nail polish brand is on point with its customer, when finding their most popular colors, is more like getting the newest iPhone than swinging by your local Ulta.
Now, we’ve all shed a tear for that beloved polish that dried out before we were ready to say goodbye… Essie has a staggering shelf life, I just wore my favorite shade from my spring ’12 collection, last week. Essie doesn’t go for trendy but rather it’s excellent design team works to stay ahead of the curve with a touch of classic design that won’t be unwearable after the weather changes.
Next time you’re looking for an affordable way to update your beauty cabinet. Pick up a few Essie polishes, you’ll be hooked!0